Scope of Submission
We welcome submissions from a broad range of disciplines, including but not limited to:
- Customer experience in service industries
- Service quality measurement techniques
- Impact of technology on service delivery
- Customer feedback and service improvement
- Branding strategies in service marketing
- Service recovery strategies for businesses
- Personalization in customer service
- Role of emotions in customer experience
- Customer journey mapping for services
- Innovations in service marketing strategies
- Employee engagement and customer satisfaction
- Service design thinking methodologies
- Cross-cultural differences in service expectations
- Impact of social media on service perception
- Customer loyalty in service sectors
- Service marketing in a digital world
- Ethical considerations in service marketing
- Integrating customer experience across channels
- Future trends in service marketing
- Data analytics for enhancing customer experience
All papers must be original and not previously published or submitted elsewhere.
