All Session Tracks

• Track 01 – Media Narratives in African Contexts
  This track explores the diverse narratives presented in African media, focusing on how cultural identity and heritage are represented. It invites discussions on the role of storytelling in shaping public perception and cultural discourse. Aligned SDGs: SDG 4 – Quality Education  |  SDG 11 – Sustainable Cities and Communities
• Track 02 – Cinematic Representations of African Realities
  This session examines the portrayal of African societies in film, analyzing how cinema reflects and challenges socio-political realities. Contributions will address the impact of these representations on local and global audiences. Aligned SDGs: SDG 10 – Reduced Inequalities
• Track 03 – Digital Media and African Youth Culture
  This track investigates the influence of digital media on the cultural expressions and identities of African youth. Papers will focus on social media, digital storytelling, and the emergence of new cultural forms. Aligned SDGs: SDG 4 – Quality Education  |  SDG 9 – Industry, Innovation and Infrastructure
• Track 04 – Journalism and Political Communication in Africa
  This session addresses the evolving landscape of journalism in Africa, particularly in relation to political communication. It will explore the challenges and opportunities faced by journalists in a rapidly changing media environment. Aligned SDGs: SDG 16 – Peace, Justice and Strong Institutions
• Track 05 – African Aesthetics in Popular Culture
  This track delves into the aesthetics of African popular culture, examining how visual and auditory elements shape cultural identity. Contributions will analyze the intersection of tradition and modernity in contemporary cultural expressions. Aligned SDGs: SDG 4 – Quality Education  |  SDG 11 – Sustainable Cities and Communities
• Track 06 – Television Studies and Cultural Representation
  This session focuses on the role of television in shaping cultural narratives and identities in Africa. It invites papers that explore programming, audience reception, and the impact of television on societal values. Aligned SDGs: SDG 4 – Quality Education  |  SDG 10 – Reduced Inequalities
• Track 07 – Heritage and Memory in African Media
  This track investigates how media serves as a site for the negotiation of heritage and collective memory in African contexts. Discussions will center on the representation of historical events and cultural legacies in various media forms. Aligned SDGs: SDG 11 – Sustainable Cities and Communities  |  SDG 16 – Peace, Justice and Strong Institutions
• Track 08 – Literary Adaptations in African Cinema
  This session examines the adaptation of African literature into film, focusing on the challenges and creative processes involved. Papers will analyze how these adaptations reflect and reinterpret cultural narratives. Aligned SDGs: SDG 4 – Quality Education  |  SDG 10 – Reduced Inequalities
• Track 09 – Social Media and Activism in Africa
  This track explores the role of social media as a tool for activism and social change in African societies. Contributions will discuss case studies of movements that have utilized digital platforms to mobilize and engage communities. Aligned SDGs: SDG 16 – Peace, Justice and Strong Institutions
• Track 10 – Cultural Identity and Representation in African Film
  This session addresses the complexities of cultural identity as represented in African cinema. It invites critical analyses of films that engage with themes of ethnicity, gender, and social class. Aligned SDGs: SDG 10 – Reduced Inequalities  |  SDG 16 – Peace, Justice and Strong Institutions
• Track 11 – Communication Strategies in African Heritage Preservation
  This track focuses on the communication strategies employed in the preservation and promotion of African heritage through media. Papers will explore innovative approaches to heritage storytelling and audience engagement. Aligned SDGs: SDG 4 – Quality Education  |  SDG 11 – Sustainable Cities and Communities

Alignment with the Sustainable Development Goals
Alongside its academic focus, the conference promotes responsible research, ethical practice and knowledge-driven development. Its session tracks collectively contribute to the following United Nations Sustainable Development Goals.

• SDG 4
  Quality Education
• SDG 9
  Industry, Innovation and Infrastructure
• SDG 10
  Reduced Inequalities
• SDG 11
  Sustainable Cities and Communities
• SDG 16
  Peace, Justice and Strong Institutions