All Session Tracks

• Track 01 – Innovative Strategies in Food Marketing
  This track explores cutting-edge strategies in food marketing that enhance brand visibility and consumer engagement. Papers may focus on case studies, theoretical frameworks, and practical applications in various food sectors. Aligned SDGs: SDG 2 – Zero Hunger  |  SDG 12 – Responsible Consumption and Production
• Track 02 – Consumer Behavior in Food Choices
  This session delves into the psychological and sociocultural factors influencing consumer behavior in food selection. Research addressing trends, preferences, and decision-making processes is encouraged. Aligned SDGs: SDG 3 – Good Health and Well-being  |  SDG 12 – Responsible Consumption and Production
• Track 03 – Digital Marketing Trends in the Food Industry
  This track examines the impact of digital marketing tools and platforms on food marketing strategies. Contributions should highlight innovative uses of social media, SEO, and online advertising in reaching consumers. Aligned SDGs: SDG 9 – Industry, Innovation and Infrastructure  |  SDG 12 – Responsible Consumption and Production
• Track 04 – Branding and Packaging in Food Marketing
  This session focuses on the role of branding and packaging design in shaping consumer perceptions and preferences. Papers should investigate how visual identity and packaging innovations influence purchasing decisions. Aligned SDGs: SDG 12 – Responsible Consumption and Production
• Track 05 – Nutritional Marketing and Health Communication
  This track addresses the challenges and opportunities in marketing healthy food options. Research should explore effective communication strategies that promote nutritional benefits while addressing consumer skepticism. Aligned SDGs: SDG 2 – Zero Hunger  |  SDG 3 – Good Health and Well-being
• Track 06 – Retail Marketing Strategies for Food Products
  This session investigates retail marketing tactics that enhance the visibility and sales of food products. Contributions may include studies on in-store promotions, layout design, and consumer shopping behavior. Aligned SDGs: SDG 8 – Decent Work and Economic Growth  |  SDG 12 – Responsible Consumption and Production
• Track 07 – Sustainable Marketing Practices in the Food Sector
  This track focuses on sustainable marketing initiatives that promote environmentally friendly food products. Papers should discuss the effectiveness of sustainability messaging and consumer responses. Aligned SDGs: SDG 12 – Responsible Consumption and Production  |  SDG 13 – Climate Action
• Track 08 – Market Segmentation and Targeting in Food Marketing
  This session explores advanced techniques in market segmentation and targeting specific consumer groups within the food industry. Research should highlight the implications of segmentation strategies on marketing effectiveness. Aligned SDGs: SDG 8 – Decent Work and Economic Growth
• Track 09 – Sensory Marketing in Food Promotion
  This track examines the role of sensory marketing in enhancing consumer experiences with food products. Contributions should explore how taste, smell, and visual elements can be leveraged in promotional strategies. Aligned SDGs: SDG 3 – Good Health and Well-being  |  SDG 12 – Responsible Consumption and Production
• Track 10 – Advertising Effectiveness in Food Marketing
  This session investigates the effectiveness of various advertising approaches in the food sector. Papers should analyze consumer responses to different advertising formats and messages. Aligned SDGs: SDG 12 – Responsible Consumption and Production
• Track 11 – Food Innovation and Consumer Insights
  This track focuses on the intersection of food innovation and consumer insights, exploring how new product development aligns with consumer expectations. Research should highlight successful case studies and market research methodologies. Aligned SDGs: SDG 2 – Zero Hunger  |  SDG 9 – Industry, Innovation and Infrastructure

Alignment with the Sustainable Development Goals
Alongside its academic focus, the conference promotes responsible research, ethical practice and knowledge-driven development. Its session tracks collectively contribute to the following United Nations Sustainable Development Goals.

• SDG 2
  Zero Hunger
• SDG 3
  Good Health and Well-being
• SDG 8
  Decent Work and Economic Growth
• SDG 9
  Industry, Innovation and Infrastructure
• SDG 12
  Responsible Consumption and Production
• SDG 13
  Climate Action