International Conference on Real-Time Analytics in Business and Marketing
(ICRTABM-26)

14th November 2026 || Chennai - India || Hybrid Mode

Proudly Organized by INRI

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Conference Session Tracks

The International Conference on Real-Time Analytics in Business and Marketing (ICRTABM), scheduled to be held on 14th November 2026 in Chennai, India, features a diverse range of session tracks covering key research areas, emerging trends and interdisciplinary innovations within the field of Data Analytics,Marketing,Business.

Each track offers researchers, academicians, industry professionals and practitioners a platform to present their work, exchange ideas and explore the advancements shaping the future of the domain. Every track is curated to encourage knowledge sharing, collaboration and meaningful discussion.

All Session Tracks
  • Track 01 – Innovations in Real-Time Data Analytics
    This track focuses on the latest innovations in real-time data analytics that drive business decisions. Participants will explore cutting-edge methodologies and technologies that enhance predictive insights and operational efficiency. Aligned SDGs: SDG 8 – Decent Work and Economic Growth  |  SDG 9 – Industry, Innovation and Infrastructure  |  SDG 12 – Responsible Consumption and Production
  • Track 02 – Customer Engagement through Data-Driven Marketing
    This session examines how businesses leverage real-time analytics to enhance customer engagement strategies. Discussions will center on the integration of data visualization and analytics platforms to optimize marketing performance. Aligned SDGs: SDG 8 – Decent Work and Economic Growth  |  SDG 9 – Industry, Innovation and Infrastructure  |  SDG 12 – Responsible Consumption and Production
  • Track 03 – Market Intelligence and Competitive Analysis
    Participants will delve into the role of real-time analytics in market intelligence and competitive analysis. The focus will be on utilizing data to inform strategic planning and business optimization. Aligned SDGs: SDG 8 – Decent Work and Economic Growth  |  SDG 9 – Industry, Innovation and Infrastructure  |  SDG 12 – Responsible Consumption and Production
  • Track 04 – Predictive Modeling for Business Success
    This track highlights the importance of predictive modeling in achieving business success. Attendees will learn about various techniques and tools that facilitate accurate forecasting and decision-making. Aligned SDGs: SDG 8 – Decent Work and Economic Growth  |  SDG 9 – Industry, Innovation and Infrastructure  |  SDG 12 – Responsible Consumption and Production
  • Track 05 – KPI Monitoring and Operational Efficiency
    This session addresses the critical role of KPI monitoring in enhancing operational efficiency. Experts will discuss frameworks and best practices for real-time performance measurement and optimization. Aligned SDGs: SDG 8 – Decent Work and Economic Growth  |  SDG 9 – Industry, Innovation and Infrastructure  |  SDG 12 – Responsible Consumption and Production
  • Track 06 – Data Visualization Techniques for Marketing Insights
    This track focuses on effective data visualization techniques that provide actionable marketing insights. Participants will explore how visual analytics can transform complex data into clear, strategic narratives. Aligned SDGs: SDG 8 – Decent Work and Economic Growth  |  SDG 9 – Industry, Innovation and Infrastructure  |  SDG 12 – Responsible Consumption and Production
  • Track 07 – Decision Support Systems in Business Analytics
    This session investigates the integration of decision support systems within business analytics frameworks. The emphasis will be on how these systems facilitate informed decision-making in real-time environments. Aligned SDGs: SDG 8 – Decent Work and Economic Growth  |  SDG 9 – Industry, Innovation and Infrastructure  |  SDG 12 – Responsible Consumption and Production
  • Track 08 – Business Optimization through Real-Time Insights
    This track explores strategies for business optimization driven by real-time insights. Discussions will include case studies and practical applications of analytics in enhancing operational performance. Aligned SDGs: SDG 8 – Decent Work and Economic Growth  |  SDG 9 – Industry, Innovation and Infrastructure  |  SDG 12 – Responsible Consumption and Production
  • Track 09 – Emerging Trends in Marketing Analytics
    This session highlights emerging trends in marketing analytics that shape the future of business strategies. Participants will engage with thought leaders to discuss innovative approaches to data-driven marketing. Aligned SDGs: SDG 8 – Decent Work and Economic Growth  |  SDG 9 – Industry, Innovation and Infrastructure  |  SDG 12 – Responsible Consumption and Production
  • Track 10 – Integrating Analytics Platforms for Enhanced Decision-Making
    This track focuses on the integration of various analytics platforms to improve decision-making processes. Attendees will learn about the challenges and opportunities associated with multi-platform analytics. Aligned SDGs: SDG 8 – Decent Work and Economic Growth  |  SDG 9 – Industry, Innovation and Infrastructure  |  SDG 12 – Responsible Consumption and Production
  • Track 11 – Strategic Planning in the Age of Real-Time Data
    This session examines the implications of real-time data on strategic planning in business. Experts will discuss how organizations can adapt their strategies to leverage real-time insights for competitive advantage. Aligned SDGs: SDG 8 – Decent Work and Economic Growth  |  SDG 9 – Industry, Innovation and Infrastructure  |  SDG 12 – Responsible Consumption and Production
Alignment with the Sustainable Development Goals
Alongside its academic focus, the conference promotes responsible research, ethical practice and knowledge-driven development. Its session tracks collectively contribute to the following United Nations Sustainable Development Goals.
  • SDG 8 SDG 8
    Decent Work and Economic Growth
  • SDG 9 SDG 9
    Industry, Innovation and Infrastructure
  • SDG 12 SDG 12
    Responsible Consumption and Production

Need Assistance?

If you need any clarification on the session tracks or support with your submission, please feel free to reach out to us:

Email: [email protected]

Phone: +91 9677007228