All Session Tracks

• Track 01 – Ethical Frameworks in Marketing Analytics
  This track explores the development and implementation of ethical frameworks in marketing analytics. It aims to identify best practices that ensure responsible data use while maintaining consumer trust. Aligned SDGs: SDG 16 – Peace, Justice and Strong Institutions  |  SDG 12 – Responsible Consumption and Production
• Track 02 – Consumer Rights and Data Protection
  This session focuses on the intersection of consumer rights and data protection in the context of marketing analytics. Discussions will center on how businesses can uphold consumer rights while leveraging data for marketing purposes. Aligned SDGs: SDG 16 – Peace, Justice and Strong Institutions  |  SDG 10 – Reduced Inequalities
• Track 03 – GDPR Compliance and Marketing Strategies
  This track examines the implications of GDPR compliance on marketing strategies and practices. It will highlight effective approaches for businesses to navigate regulatory requirements while achieving marketing objectives. Aligned SDGs: SDG 16 – Peace, Justice and Strong Institutions  |  SDG 9 – Industry, Innovation and Infrastructure
• Track 04 – Transparency in Data Analytics
  This session addresses the importance of transparency in data analytics within marketing. Participants will discuss methods for enhancing transparency to foster consumer trust and accountability. Aligned SDGs: SDG 16 – Peace, Justice and Strong Institutions  |  SDG 12 – Responsible Consumption and Production
• Track 05 – Responsible Use of Consumer Data
  This track investigates the responsible use of consumer data in marketing analytics. It aims to highlight ethical considerations and strategies for ensuring that data usage aligns with consumer expectations. Aligned SDGs: SDG 16 – Peace, Justice and Strong Institutions  |  SDG 10 – Reduced Inequalities
• Track 06 – Ethical AI in Marketing Analytics
  This session explores the role of ethical artificial intelligence in marketing analytics. Discussions will focus on the challenges and opportunities presented by AI technologies in maintaining ethical standards. Aligned SDGs: SDG 9 – Industry, Innovation and Infrastructure  |  SDG 16 – Peace, Justice and Strong Institutions
• Track 07 – Data Governance and Marketing Accountability
  This track delves into the principles of data governance and its significance in ensuring marketing accountability. It will highlight frameworks that promote ethical data management practices. Aligned SDGs: SDG 16 – Peace, Justice and Strong Institutions  |  SDG 12 – Responsible Consumption and Production
• Track 08 – Privacy Regulations and E-commerce
  This session examines the impact of privacy regulations on e-commerce practices. Participants will discuss compliance strategies and their implications for marketing analytics. Aligned SDGs: SDG 16 – Peace, Justice and Strong Institutions  |  SDG 10 – Reduced Inequalities
• Track 09 – Trustworthy Analytics in Marketing
  This track focuses on the concept of trustworthy analytics in the marketing domain. It aims to identify practices that enhance the credibility and reliability of data-driven marketing decisions. Aligned SDGs: SDG 16 – Peace, Justice and Strong Institutions  |  SDG 12 – Responsible Consumption and Production
• Track 10 – Data Consent and Consumer Engagement
  This session addresses the critical issue of data consent in consumer engagement strategies. Discussions will explore how businesses can effectively communicate data usage policies to enhance consumer trust. Aligned SDGs: SDG 16 – Peace, Justice and Strong Institutions  |  SDG 10 – Reduced Inequalities
• Track 11 – Ethics of Data Sharing in Marketing
  This track investigates the ethical implications of data sharing practices in marketing. It aims to foster discussions on how to balance collaborative marketing efforts with ethical data considerations. Aligned SDGs: SDG 16 – Peace, Justice and Strong Institutions  |  SDG 12 – Responsible Consumption and Production

Alignment with the Sustainable Development Goals
Alongside its academic focus, the conference promotes responsible research, ethical practice and knowledge-driven development. Its session tracks collectively contribute to the following United Nations Sustainable Development Goals.

• SDG 9
  Industry, Innovation and Infrastructure
• SDG 10
  Reduced Inequalities
• SDG 12
  Responsible Consumption and Production
• SDG 16
  Peace, Justice and Strong Institutions